Whither OS/2?

Dateline: 05/11/98

IBM recently reorganized the division responsible for OS/2, and then last January made Richard Seibt General Manager of the newly formed OS/2 Business Unit. Therefore it is appropriate at this point to ask the question, "Where is OS/2 headed?" Seibt answered this question, at least in part, in an interview with the German magazine c't in February. He reaffirmed that OS/2 development will continue unabated, but that this development will be targeted at the "Enterprise" market (medium to large businesses). This of course leaves individuals and small businesses (SOHO's) or "the little guy" out in the rain and snow, so to speak. This is most unfortunate.

Of course Seibt is saying nothing new: this has been IBM's policy for a few years now. Many of us, however, were hoping the reorganization and especially the change in management would be accompanied by a change in marketing policy.

Does this mean OS/2 will become a large-company- only product? Fortunately the answer is "No!" By definition we can't know how many "little guys" there are. But we do know that there are a very large number. But there is more to it than mere numbers. Consider also the amount of activity we have created:

With such an army of people actively supporting OS/2, often at considerable personal cost, I believe OS/2 will continue to be a viable operating system, and will be chosen by those who prefer quality and are not taken in by massive advertising campaigns. In the May 1998 issue of OS/2 Connect publisher Tim Bryce comes to a similar conclusion, drawing an interesting analogy between OS/2 users and the Star Trek phenomenon :

The parallel between OS/2 and Star Trek is truly "fascinating." All puns [i.e. the term "Warp"] aside, it means interest in the product is being perpetuated by its users rather than the vendor and, as such, has attained cult status and will remain alive as long as its users keep it alive. As long as users remain active, the vendor cannot ignore it for long; Star Trek is a prime example of this. Maybe the users can boldly go with OS/2, where IBM has not gone before. [Used by permission]

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